Hi Lorenzo, CAC of stores will not be lower than Meta in the foreseeable future. Oddity needs to fix their ad account first and foremost. From my understanding we do not know for sure why their ads underperformed?
Hi Paolo, I agree they need to fix it, in any scenario META likely remains the main mean of customer acquisition. End of 2025 META changed the algorithm (as they often do) and such change made very hard for IlMakiage to acquire customers (you can find more details in my last couple of articles). It looks like they couldn’t fix it yet, only small improvements …unbelievable how powerful is META and how many companies depend on them
Hi Lorenzo, CAC of stores will not be lower than Meta in the foreseeable future. Oddity needs to fix their ad account first and foremost. From my understanding we do not know for sure why their ads underperformed?
Hi Paolo, I agree they need to fix it, in any scenario META likely remains the main mean of customer acquisition. End of 2025 META changed the algorithm (as they often do) and such change made very hard for IlMakiage to acquire customers (you can find more details in my last couple of articles). It looks like they couldn’t fix it yet, only small improvements …unbelievable how powerful is META and how many companies depend on them