Duolingo Articles
Duolingo: the owl’s superpowers
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While working on this deep dive, I was also reading 7 Powers: The Foundations of Business Strategy by Hamilton Helmer, which examines seven key strategies that create enduring competitive advantages. The experience has been fascinating, as I found that nearly all of these "powers" are present in Duolingo’s business model.
Duolingo: Duo is dead, long live Duo!
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This quarter, we launched one of our most successful marketing campaigns ever and spent practically nothing on it: Dead Duo. This social-led narrative—a ‘whodunit’ mystery—generated 1.7 billion organic impressions, and drove a meaningful lift in new and resurrected users as our community rallied around their favorite owl,