Mercado Libre articles
Mercado Libre = Amazon E-Commerce + Paypal (Deep Dive Act I)
Identifying an e-commerce company that meets my portfolio’s criteria for high-growth, sustainable competitive advantages, and asymmetric returns is challenging. In major markets, competition is intense, with no single player guaranteed to dominate long-term due to deep-pocketed rivals and aggressive pricing strategies.
Mercado Libre = Amazon E-commerce + Paypal (Deep Dive Act II)
MELI+, Mercado Libre’s paid loyalty program, launched in 2020, mirrors Amazon Prime in its design to boost user engagement and drive incremental growth within its ecosystem.
Mercado Libre: Cementing LatAm Supremacy
Mercado Libre delivered another solid quarter, with net revenues and financial income growing 34% year-over-year to $6.8 billion (53% FX-neutral) and gross merchandise volume up 21% to $15.3 billion (37% FX-neutral), reinforcing its position as Latin America's e-commerce powerhouse while fueling growth in fintech.
Competition Intensifies, But MELI Does Not Give a F**k
While investors in the second part of 2025 net sold Mercado Libre stock scared by an intensifying competition, Mercado Libre does not care and keeps gaining market share.
Mercado Libre: the best time to buy
$MELI is, in my opinion, one of the most misunderstood large caps in the market right now.
It’s growing revenue ~40% YoY, it’s scaling logistics + fintech in a way no one else in LatAm can replicate, and yet it’s priced like a business that is about to die.
That mismatch is my thesis.






